TVHA wanted to create a new corporate site that would showcase their new brand and provide an improved user experience in a friendly and engaging way. They knew already that the site attracted varied audience groups, from buyers to current and prospective tenants and prospective employees, all with a diverse range of user needs. As a new brand was being launched at the same time, it was important that the brand and the site design met accessibility standards, too.
As part of our discovery work, we built a list of user stories, based on conversations with TVHA staff. Using our existing research from parallel TVHA projects and site analytics, we established how users divided up into specific audiences, and defined what their potential needs would be. We developed the WordPress site in a number of sprints, which meant that we could test initial versions of the site with real users and incorporate their feedback into the next development sprint.
We also advised TVHA as their new brand was developed, helping them make sure that the new visual identity would meet accessibility standards through use of colour and contrast. The overall site design was created and tested with accessibility and ease of use in mind.