Our research practice aligns with the GOV.UK Service Manual. It’s built into every stage of the work we do. For example, we recently built a platform on GOV.UK for government departments and agencies to build their own campaign websites. Working with the Government Digital Service (GDS), we identified an overarching user need in the discovery phase:
“As a civil servant
I need to be able to create, manage and monitor a campaign website
So that I can deliver an engaging, cost-effective campaign without relying on help from GDS or a developer.”
From this, we built a prototype of the campaigns platform and tested it with communications teams across government. Through tailored workshops with the wider campaign teams and GDS we designed the end-to-end user journey from onboarding and support to performance analytics and archiving.
The service is now in public beta and being used for campaigns such as Fire Kills and Floods Destroy.