Making user research count

Join us on March 13th for a user research workshop with Hilary Chan and Vita Mangan


Interactive workshop with thought element and hands-on activities

What you’ll learn


Conducting user research is fundamental to designing good services, products, and experiences. This means speaking to your users, testing with your users, understanding the environment of the users; in effect, actually engaging with your users.

This doesn’t mean you need to throw away all those past heuristic evaluations, customer blueprints, and personas. These techniques are useful but don’t mistake them with including real users during design and development.

This workshop will show attendees common mistakes people make when planning user research, demonstrate the difference in outcomes between bringing users in vs “expert” judgement. After this, you’ll be able to build better research plans that place user needs in the centre of the design process.

 Grab your tickets here