Blog posts by Marianne Brierley
What service designers do (part 2) – creating a vision and designing for the current reality
Part 2 in a 2-part series about service design. This post looks at turning insights into visions, and designing for the stage services are at.
What service designers do (part 1) – generating understanding and facilitating decision making
The first of 2 posts focusing on what service design is, and the value service designers bring to multidisciplinary teams.
Making sense of complexity in the public sector
What systems thinking is and why it’s useful in public sector projects.
Why you should value user research and what to do when people don’t
We sometimes come across people who don’t believe in or value user research. Here are the 6 most common challenges we experience and how to overcome them.
My new found love of empathy mapping
Empathy mapping is a tool I’ve used in the past with varying degrees of success, but it worked really well with North Lincolnshire Council.
Some alternatives to using personas
We need to keep focussed on the person using a service. The default tends to be personas, but I’d like to talk about the alternatives.