Turning vision into achievable objectives and actions

DG Cities


Often the conversation generated during a workshop is just as important as the end product

DG Cities needed help to turn their vision for the organisation into a set of strategic objectives that they could prioritise and deliver



DG Cities are wholly owned by the Royal Borough of Greenwich and have a vision  “to be the go-to urban innovation company for city transformation”. dxw designed and facilitated an all-day strategy workshop with their team, using a logical framework to prompt discussion and gain consensus.


The approach we adopted in the one day workshop helped us gain collective agreement on the main areas of focus for the organisation.

The workshop delivered a set of outcomes that will contribute to achieving their vision, and a clear view of the work that needs to be prioritised to meet them. It also surfaced some important additional strategic questions that the organisation needs to answer.

The structure of the day was invaluable in guiding our discussions and allowing us to generate plans that are focussed on our company’s vision. dxw’s approach will ensure that our strategy is built on a strong logical foundation and will therefore have long lasting impact, helping us to deliver the right things now and in the future.

Trevor Dorling, DG Cities Managing Director 

What we did

dxw adapted a logical framework approach for this workshop. This type of framework is really helpful for tackling organisational strategy and developing a roadmap for a business.

The framework starts with a focus on determining the tangible outcomes you want to achieve as a company. You then tie the things you need to create (deliverables), and the things you need to do (activities) to those outcomes.

We used a mixture of discussion and group activities to work through the framework from the top, and turn the theory into practical steps for the organisation.

What we learned

Often the conversation generated during a workshop like this is just as important as the end product. Through strategic thinking, working through problems logically, talking and debating, you can achieve co-ownership and agreement on the priorities an organisation needs to get behind.