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When government department sites moved to GOV.UK, a multitude of government blogs needed to make the shift, too. GDS spotted an opportunity to centralise and facilitate blogging by launching a blog platform specifically for central government, and asked dxw to bring it to life.

dxw developed BLOG.GOV.UK and has been operating it for GDS since its launch in 2013.

As well as iterating the service based on user feedback and user research, dxw manages the hosting and infrastructure that the service runs on. Given the nature of government communications, certain blogs experience spikes in traffic that the platform must scale to accommodate.

With a safe, easy-to-use, accessible and flexible service in place, GDS has been able to put blogging firmly at the forefront of central government’s engagement with the public.

BLOG.GOV.UK now includes over 160 different blogs for departments, agencies and arms-length bodies, and serves over 500,000 unique users per month.