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Using our experience of developing campaign websites in the past, we built a prototype to test how teams across government could build campaigns.

Taking what was learnt in discovery, we developed an alpha service and ran usability testing. During this testing, we particularly wanted to ensure that the service effectively support users with lower levels of digital literacy.

With support from dxw, the GDS team passed its Service Standard assessment and teams are now using the platform to publish campaigns. Now in public beta, we are continuing to iterate based on their feedback and experiences.

The platform now hosts the iconic Fire Kills campaign, as well as campaigns for the Insolvency Service, the Environment Agency. It will continue in beta for several months before going for its next Service Standard assessment in 2017.