Are Drinkaware’s products meeting user needs?

We’re interviewing people who are drinking over the national guidelines

We recently started working with Drinkaware, a charity that’s raising awareness about the amounts people are drinking and the effect that has. They asked us to help them with some of their objectives:

What we’ve done so far

We started this project by speaking to the Drinkaware project sponsors and agreeing priorities and ways of working with them. We’ll work together from their offices. I’ll be the product and delivery lead alongside two of our user researchers and one of the team from Drinkaware.

There’s been no time to waste so we quickly recruited user research participants with all interviews taking place this week. The research sessions will have a semi-structured interview followed by usability testing of Drinkaware’s current online products. The semi-structured interview aims to understand:

We’re interviewing people who are drinking over the national guidelines, but still not so much that they are drinking very heavily every day. We used an industry-standard scoring system to determine the segment of users, and then reached out to them through Drinkaware’s existing channels, as well as our own social media channels.

What’s next?

Once we’ve completed the interviews, we’ll quickly move on to analysing the insights. We’ll then prepare a report at the start of October for Drinkaware to present to the project sponsors.

We plan to identify:

We’ll blog again once we have more insights from this project to share.