When the NHS Commissioning Board’s role evolved to become more public-facing, its name was also changed in an effort to ensure effective communications with the public. The new organisation, NHS England, needed a website which would quickly establish the name with its main users and stakeholders, as well as providing information and guidance, and clearly communicating its aims and purpose.
WordPress was the natural platform for the new NHS England site, because it would allow administrators to make updates and add new information easily.
Design was an important factor for NHS England, and we advised them on how to make the visual identity and site branding distinctive, yet maintain clear links to the NHS branding. We developed a clean and simple design and created a homepage that was engaging and easy to navigate.
The site has launched and receives good feedback from users and administrators. Since then, dxw has continued to work with NHS England, to iteratively improve the service.