1. My new found love of empathy mapping

    Empathy mapping is a tool I’ve used in the past with varying degrees of success, but it worked really well with North Lincolnshire Council. 

  2. Partnering with the Maritime and Coastguard Agency on their transformation journey

    We’ve started working as a transformation partner with the Maritime and Coastguard Agency. We’re really excited about a genuinely transformational project.

  3. Designing admin systems that empower teams (or why shadow systems exist)

    You’ve probably heard the term shadow system. They’re the unofficial systems people use to get their job done because the official one isn’t cutting it.

  4. Making bench contracts work

    I recently spoke to Public Technology about the future of government tech procurement and the potential difficulties SMEs face in bidding on so-called “bench contracts”.

  5. Some alternatives to using personas

    We need to keep focussed on the person using a service. The default tends to be personas, but I’d like to talk about the alternatives.

  6. dxw shapes

    Updating our user research principles 

    This year we spent some time revisiting our principles and workflow as a team – extracting, regrouping and refining the most important points.