Blog posts by John Waterworth

This month I’ll be stepping down from my role as Head of User Research to become a Principal Researcher.

We often work with public sector bodies to develop strategy and digital capability. One of our most important contributions can be helping organisations decide where to focus their efforts.

I’ve worked with organisations to help them think about who uses their products and services. So what term should we use: users or people?

In this year of pandemic, we’ve had to adapt many of our workshops and move them online. This has uncovered significant problems.

What we’ve learned about good discoveries that help organisations build their understanding, make good decisions, and lead to valuable change.

Last week, I hosted a webinar with others working in the public sector to share what we’re doing to keep user research going in these difficult times.